Kewley joins the Asia specialist as business development manager – new distribution to provide tailored support, resources and training for homeworking agents.

The operator said Kewley’s appointment signalled a "major step forward" in its efforts to provide dedicated service for a wider cross-section of the travel trade.

Kewley’s plans include organising training and educational events across the UK, creating dedicated marketing materials for home-based agents and development strategic partnerships to help them grow their business with Wendy Wu Tours.

"Sarah’s appointment and the creation of this new role are pivotal steps in Wendy Wu Tours’ strategy to enhance support for homeworking agents, ultimately driving sales and fostering growth," said the operator.

In her previous role with STA, Wendy Wu Tours said Kewley demonstrated aptitude for developing successful business strategies and fostering strong client relationships.

Gary King, Wendy wu Tours head of trade sales, said: "By providing specialised resources and tailored training, we aim to help these agents unlock their full potential and achieve exceptional results.

"In addition, Sarah will be working closely with agents to realise the potential, and considerable commission available, to agents, particularly those that are self-employed and rely heavily on the commission from their sales.

"Sarah’s extensive experience and passion for the travel industry make her the perfect fit for this role."

Kewley added: "Homeworkers are a vital part of the travel industry, and this new position is a game-changer for them. I am committed to providing the dedicated support and resources they need to excel.

"By understanding their unique challenges and opportunities, I aim to create a robust support system that will help them succeed. I look forward to making a significant impact and contributing to the growth of Wendy Wu Tours."