Skip to main content

What can TikTok tell us about travel? TTG reveals the most searched destinations

Technology
Tom Parry
9 December 2022

Paris, Ibiza and Dubai – these are the top three destinations Brits are searching for on TikTok, TTG can exclusively reveal. 

TikTok (credit solen feyissa unsplash).jpg

(Credit: Solen Feyissa / Unsplash)

With a captive audience forecast to reach 1.8 billion users by the end of the year, the social media platform is a vital shop window for travel brands to catch the attention of new customers.

Now, TTG has teamed up with TkTok in an exclusive partnerships examining the latest travel trends – so agents can make sure they’re ahead of the curve when it comes to marketing campaigns and which destinations to promote.

The TikTok travel trends tracker features data from autumn, and details the fastest growing travel hashtags on TikTok in the UK. Travel also featured highly in the list of overall top 10 search keywords, as detailed below.