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Why travel must learn to tell its story better: eight takeaways from the ITT conference

Training
James Chapple
10 June 2024

Hundreds of current and future travel leaders took on some of the weightiest issues facing the industry this week at the 2024 ITT conference, coming to a wide range of positive and constructive action points for the sector spanning politics, talent acquisition and retention, and the emergence of AI. James Chapple reports.

Talent, biodiversity, social media, AI and the general election were key themes of the 2024 ITT conference

The event, over 3-6 June in Halkidiki, Greece, featured a two-day conference programme with several high-profile industry speakers, including Dame Irene Hays, Advantage Travel Partnership chief executive Julia Lo Bue-Said, MSC Group’s Antonio Paradiso and G Adventures managing director EMEA Brian Young, as well as a panel marking 15 years of ITT’s Future You programme.