O’Rourke has been the chief commercial officer of the line’s parent company, Xanterra Travel Collection, for 10 years and picked up oversight of the commercial functions of Windstar in 2020.

The small ship line’s marketing, sales and reservations teams will report into O’Rourke, who is responsible for Windstar’s overall marketing strategy. 

Before Xanterra, O’Rourke was senior vice-president of marketing at Royal Caribbean.

"We couldn’t be happier to have Betsy fully focused on Windstar moving forward," said Windstar Cruises president Christopher Prelog.

"She stepped up and ushered us through the challenges presented by the pandemic and her expertise has us poised for success in the luxury cruise market."

Dianna Rom’s promotion to vice-president of sales, meanwhile, comes shortly after her promotion to Windstar’s senior director of sales.

In her new position, she will oversee the domestic and international sales team for the Windstar brand and is responsible for developing sales strategies and sales goals for the cruise line.

Rom has been with Windstar for seven years in various sales roles, and prior to joining the brand, was the regional director of sales and marketing for Ohio State Park Lodges where she led the sales and marketing team for eight hotels. 

"Dianna’s sales acumen and knowledge of the travel and cruise landscape is so helpful to all of us at Windstar," said Prelog.