Speaking to TTG at WTM London, Paola Felix Diaz, chief executive of the Tourist Board of Promotion for Mexico City, confirmed the destination’s main markets are the US, Canada, Latin America and Europe.
Mexico City will be targeting the UK market for 2020, with a particular focus on millennials and a $1 million marketing budget set side for working with tour operators, on targeted social media campaigns and press and trade fam trips.
The tourism board will “make contact with and select UK travel agents and tour operators” to attend a trip in the first quarter of 2020, confirmed Diaz.
