Leah Chandler, chief marketing officer at Discover Puerto Rico, revealed the destination was “opening up a marketing component for the LGBTQ market” going into 2020 and would be setting a “special budget set aside” for marketing activities aimed at this demographic.
“Historically the Caribbean has not been seen as welcoming for LGBTQ visitors.
“We want to communicate we are a good destination for this demographic because as we are part of the US, we have all the same equality laws and legal protections in place,” said Chandler.
