Strickland, director of JLS Consulting, was joined by ex-BA chair Alex Cruz and Ryanair chief Michael O’Leary during WTM London’s Big Airline Session on Monday (1 November).
The panel discussed the need for a collaborative effort from the aviation industry and governments across Europe to drive the implementation of “substantial” sustainability initiatives.
“We have got to work with governments to ensure collaboration and public investment in the right areas, and there is a real need for sustainable aviation fuel (SAF),” Strickland said.
