Executive chairman of Visit Malta Gavin Gulia told TTG at WTM London the archipelago will utilise its “rich and diverse” heritage to drive passengers to the destination next year.

“We will be able to offer a better product than we did before the pandemic due to our increased output in training, social media and marketing,” he said.

“I am a firm believer the recovery will be fantastic, and perhaps we can even talk of a full recovery in 2022.”

Gulia also detailed how the country has invested “heavily” in its entertainment business, and will host Cirque Du Soleil and Fairyland in 2022.

“We are also looking towards quality,” Gulia added. “We want quality to be rolled out across the board in all of our hotels. 

“This doesn’t mean just four- and five-star establishments, but to ensure quality in our two stars and our three stars. With this quality input we will also increase our sustainability drive and output, as that comes hand in hand with quality.”

Gulia reported that in 2019 Malta saw 2.75 million visitors, compared to 1.5 million in 2013.