The WTTC and European Travel Commission warned a failure to recruit could put the sector’s recovery “at serious risk”.

WTTC research indicates the industry lost almost 1.7 million people directly employed in the sector in 2020. In 2021, governments began to ease travel restrictions and traveller confidence improved, but only 571,000 jobs were regained and the industry’s direct contribution to the EU’s economy recovered by only 30%.
 
This year, the WTTC projects the sector’s recovery will reach almost pre-pandemic levels, with an expected 32.9% increase in its direct contribution to the EU economy. 
 
Julia Simpson, WTTC president and chief executive, said: “Europe showed one of the strongest recoveries in 2021, ahead of the global average. However, current shortages of labour could delay this trend and put additional pressure on an already embattled sector.
 
“Governments and the private sector need to come together to provide the best opportunities for people looking for the great career opportunities that the travel sector offers.” 
 
Travel agencies across Europe are forecast to be the worst hit, with nearly one in three vacancies unfilled. The WTTC estimates air transport staff shortages are running at 21% and accommodation at 22%. 
 
It called for governments to allow labour mobility across borders or offer remote working where this was not possible, plus more apprenticeships. 
 
Luis Araujo, ETC President said: “Europe, as the leading and most competitive tourism destination in the world, is committed to becoming the most sustainable one. 
 
“But the goal of the twin transition – green and digital – will only be achieved if we succeed in attracting and retaining talent for this sector. This is one of the biggest challenges for the sector and needs coordinated, multi-layered and joint public and private solutions.”