Consider yourself a pro at selling beach holidays? According to one of the UK's leading active holiday providers, 45% of travellers are seeking holidays with activities included, as well as time to relax beside the beach and pool. So, are your classic bucket-and-spade escapes still hitting the mark with your clients?

Operating since 1978, you’ll have likely heard of Neilson Active Holidays, but its days of being ‘travel’s best kept secret’ are numbered. The award-winning package holiday provider – renowned for its extensive offering of expert-led activities – has seen something of a resurgence in recent years, with 20% growth in business between 2023 and 2025. With 7 out of 10 guests coming back for more, you know their motto of ‘Good Energy’ must be true to its word.

Here’s why now is the time for your clients to rediscover a Neilson Active Holiday – and how you can be a part of spreading the ‘Good Energy’. 

Getting to know Neilson

With locations across Greece, Croatia and Sardinia, the Neilson Beach Club Collection not only has pools, bars and spas, but prides itself on offering guests more than 25 inclusive activities – from paddle boarding and windsurfing to mountain biking and volleyball. Better yet, expert tuition from the Neilson team is provided, so your clients can feel confident trying something new. Narrow age-band kids' clubs are also part of the package, ensuring everyone from tots to teens will be entertained with a wide range of activities and games. 

Dining is another essential part of the Neilson Beach Club experience. More than just refuelling after an active day, the Beach Clubs' restaurants offer guests the chance to tuck into delicious dishes inspired by the local region, with chefs using locally sourced ingredients. It's the perfect time to connect and catch up with your holiday companions, sharing stories of all the fun had. 

Beyond its beach breaks, Neilson is also highly regarded for its package ski holidays, with its Mountain Collection hotels and chalet hotels set in some of Europe's most sough-after resorts. This year sees more exciting developments your winter-sport-loving clientele definitely need to know about. Read on to learn more.

Re-made for trade

Reigniting its relationship with the trade has been a key factor in Neilson’s growing success. Recognising this, the provider is now ensuring it is fully equipped to support travel agents keen to join its journey. 

From a dedicated trade team on-hand for any agent enquiries, to offering fam trip incentives to top selling agents, Neilson has been laser-focused on both supporting and rewarding its current pool of agency trade partners – and is looking for more to join them.

(credit: Neilson Active Holidays)

With full price parity, their trade-facing website has also been recently redeveloped to make selling and booking a Neilson Active Holiday even easier. Neilson have also increased their access to scheduled flights operating across the UK, with these now bookable via their improved trade website. Head to neilson.co.uk/become-a-neilson-agent to register your interest in becoming a Neilson agent.

A growing portfolio 

With growth of the business, comes growth of its portfolio. As part of its ski holiday offerings, Neilson has recently introduced two new hotels that will appeal to a range of your clientele, from family fun to those seeking both pistes and pampering. 

Located in the heart of Val d’Isere – a prime winter sport destination with snow-sure conditions – Neilson Hotel Ducs de Savoie is a modern, comfortable base that provides ski school drop-off and pick-up services, as well as Neilson-run kids' clubs to keep little ones entertained. 

Alternatively, the stylish Neilson Hotel & Spa Le Savoie is an elegant alpine retreat complete with sauna, indoor pool and hot tub facilities. 

Both new properties provide easy access to 300km of spectacular slopes, as well as the buzzing resort town regarded for its nightlife. Whichever way your client leans, each stay offers your customers a place to relax and recharge, ready for another active day on the mountains. 

Blending fun with refinement 

Your clients may assume Neilson’s focus on activities might forfeit any emphasise on luxury – but the launch of a new concept is guaranteed to change their thinking.

The Neilson Inside Collection brings together Neilson’s award-winning activity programme with three handpicked hotels in stunning locations, offering the perfect blend of active fun and refined hospitality. It's a more relaxed, elevated take on the Beach Club activity holiday – with a touch of luxury.

(credit: Neilson Active Holidays)

The Neilson Inside Collection launched last year with its inaugural, well-received Neilson x Cook’s Club Adakoy in Marmaris, Turkey. Following glowing reviews, the collection is set to grow in 2026 with two hotly anticipated openings: Neilson x Mangia’s Torre Barone del Resort in Sicily and Neilson x The Ravenala Attitude in Mauritius.  

At these properties, your customers can still expect to experience an exhilarating range of classic Neilson activities as part of their package, alongside options that keep the heart-rate a little lower, from e-foiling and sea scooter snorkelling to sound baths. For your customers who enjoy on-court action, Neilson x Mangia's Torre del Barone is the only Neilson resort to have all three racket sports – tennis, padel and pickleball – at the top-class sports centre.