For travellers dreaming of Japan, the journey often begins and ends in Tokyo, the country’s sought-after capital. But beyond the neon lights lies a country rich in diverse landscapes, cultural treasures and regional experiences waiting to be discovered.
With ANA, Japan’s five-star airline (as rated by Skytrax), travel agents can now offer their clients a smarter, more seamless way to explore the country in greater depth, all while maximising value. Operating daily flights from London to Tokyo, ANA combines renowned Japanese hospitality with one of the world’s most respected aviation experiences.
From attentive service to innovative cabin design, the airline consistently ranks among the best globally for customer satisfaction. Premium travellers can also experience 'The Room', ANA’s spacious business class product on the London and Tokyo route, delivering enhanced comfort and privacy for long-haul journeys. Premium economy passengers also get access to business class lounges at both London Heathrow and Tokyo Haneda.
Yet ANA’s greatest advantage for travellers eager to see more of Japan lies beyond Tokyo. As the airline with the largest domestic network in the country, ANA connects passengers to more than 40 destinations across the Japanese archipelago, making regional cultural discovery easier than ever before.
Unlock Japan's hidden regions
Increasingly, travellers are looking beyond Japan’s traditional tourist trail. While cities such as Tokyo, Kyoto and Osaka remain beloved, there is growing demand for authentic, less-crowded experiences that reveal another side of the country.
ANA’s extensive domestic network opens the door to these ‘secret’ regions. In Hokkaido, travellers can discover dramatic national parks, powder snow and seafood delicacies. Recommend clients head south to Kyushu for volcanic landscapes, hot springs and rich agricultural heritage, or journey to the Okinawa Prefecture for sparkling waters, tropical beaches and island life unlike anywhere else in the country. Meanwhile, Shikoku offers spiritual pilgrimage routes, scenic coastlines and rural charm, ideal for those who want to slow down and connect.
For travel agents, these secret regions should be seen as a valuable opportunity to create richer, more personalised holidays that move beyond the standard city stay.
Maximise your client's budget
So, why keep ANA front of mind for clients wanting to explore Japan? Perhaps the airline's key selling points are its ‘Add-on Free Fare' and 'No Stopover Fee’, available across all cabin classes. This allows travellers to add domestic flights within Japan to their international ticket at no additional airfare cost, making multi-destination itineraries significantly more attainable and cost-effective on a single ticket. For perspective, the Tokyo stopover fee used to be £75.
ANA has the largest domestic network in Japan
In practical terms, clients can fly from London to Tokyo, continue onwards to destinations such as Sapporo, Fukuoka or Okinawa, and return internationally – all within one streamlined booking and without stopover penalties.
For agents across the UK and Ireland, this creates a compelling sales opportunity. ANA’s fare structure makes it easier to upsell longer stays, regional extensions and tailor-made itineraries while helping clients maximise their travel budget.
As Japan continues to welcome increasing visitor numbers, regional travel is becoming more important than ever. By encouraging visitors to explore lesser-known destinations, ANA actively supports a more balanced approach to tourism across the country.
