How travel agents can maximise their Sandals and Beaches bookings and sell the true all-inclusive experience

Seasons in the UK are shifting, meaning your clients are now itching to book their next escape to warmer climates. Cue Sandals and Beaches – the premium, all-inclusive resorts ready and waiting to make your customers' sun-kissed Caribbean dreams become a reality. 

Better yet, the sister brands are both offering up to £300 off bookings made by 30 September 2026, with the offer valid for travel up until December 2028. All travel agents need to do is use the promotional code ‘SALE’ on any of their client’s Sandals or Beaches holidays that are seven nights or more in duration. See the breakdown of how much they can save on their booking below.

Saving breakdown for Unique Caribbean Holidays Ltd sale:

 

Spend £3,000 - £4,999 / Save £100

Spend £5,000 - £6,999 / Save £150

Spend £7,000 - £9,999 / Save £200

Spend £10,000 + / Save £300

 

Use promotional code SALE when booking 

If you’re new to selling Sandals and Beaches – or simply wanting to brush up on your sales skills – below, we round up three selling tips to ensure you’re effectively pitching the brands not only to grow your sales, but to keep your customers coming back for more. 

1. Pitch to a larger client pool 

With 17 adult-only resorts across nine Caribbean islands – including in Antigua, Barbados, Grenada, The Bahamas, Curaçao, Jamaica, Saint Lucia, Saint Vincent & The Grenadines – Sandals Resorts are a great fit for a range of luxury clientele. Although these resorts might be mistaken to be exclusively for couples, honeymooners and those celebrating a special occasion, agents are also encouraged to sell Sandals to groups of friends, mother-daughter duos and other adult-only combos. 

Beaches Turks and Caicos

Meanwhile, the two family-friendly Beaches resorts in Jamaica and Turks & Caicos are a perfect fit for families with children of all ages, but can also appeal to couples, too. 

2. Focus on the value

As soon as your customers step off the plane, their all-inclusive experience begins with a transfer from the airport directly to their Sandals or Beaches Resorts. Once arrived, guests can enjoy unlimited a la carte dining at up to 16 restaurants at Sandals and 22 at Beaches, as well as a menu of premium drinks. 

When not unwinding with a cocktail poolside, your customers can choose from a range of activities at no extra cost to their stay. Sports enthusiasts can enjoy a game of tennis, pickleball or even play championship golf with no green fees (at select resorts, mandatory cart and caddy fees apply), while ocean-lovers can go paddleboarding, kayaking and snorkelling – with PADI®-certified guests also benefiting from up two free dives around the Caribbean’s vibrant reefs (terms and conditions apply). 

Sandals

Families with children of all ages are also well catered for at Beaches resorts at no additional cost, with Kids Clubs, the Pirates Island Waterpark and even the exclusive Club Liquid for teens (no adults or young children allowed!).

When selling to customers, agents are encouraged to highlight everything included in the price of their holiday and emphasise the value of their booking. Your clients can be rest assured knowing there will be no unexpected fees upon arrival or during their stay.

3. Reward customers at no extra cost

Once your customers have experienced Sandals and Beaches, they'll find it impossible to book an all-inclusive Caribbean getaway with anyone else. 

Agents can encourage their clients to sign up to the Island Insiders Club, a free-to-join rewards programme where they can earn points on every stay, receive exclusive communications and enjoy thoughtful extras that make their holiday one to remember. The more they book and stay, the more points they accumulate as they progress through the Island Insider Club tiers, unlocking enhanced perks and personalised experiences.

Sandals

Getting customers to sign up also benefits you as an agent by strengthening client loyalty and repeat bookings. It gives them tangible benefits at no extra cost, improving their overall holiday experience. Agents can use the Island Insider Club as conversation starters with their clients, not only keeping Sandals and Beaches front of mind, but also solidifying agents as trusted travel experts who want to ensure their clients have truly special and memorable experience.