Experiencing Santa’s Lapland first-hand has been key to Ashleigh Pedersen’s sales success, as joining a three-night fam trip helped her see how the operator creates its famed festive breaks each winter.
November and December are the busiest months for Christmas break bookings for the team of 10 at Travel Dreams by Ashleigh & Co. They average two bookings a day for Santa’s Lapland, as well as numerous Santa breaks with sister brand Inghams. Sales also continue into the new year, and this January and February the agency secured 10 packages for 2026 and 2027 departures.
