Jet2holidays has unveiled a new sustainability labelling scheme for its hotels, with a dedicated product stream available to agents via a specific landing page on its trade website.
The scheme launched on Tuesday (19 December)
The launch of the scheme, several years in the making, comes after chief executive Steve Heapy last month urged agents to get ready for an "exponential" uptick in demand for sustainable and lower-carbon holidays.
Jet2 on Tuesday (19 December) confirmed more than 800 hotels would bear the Certified Sustainable Hotel check mark at launch, highlighting their efforts to achieve standards recognised by the Global Sustainable Tourism Council (GSTC).
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