Addressing the Jet2holidays VIP conference in Belek, Antalya, on Tuesday (28 November), Heapy told delegates Jet2holidays would – starting "in the next couple of weeks" – begin proactively flagging to consumers and agents hotels that have proven their sustainability credentials.
Jet2’s new label will highlight in search results those hotels in its portfolio that have met the rigorous standards set out by the Global Sustainable Tourism Council (GTSC); around 1,000 of Jet2’s 5,500 contracted properties have so far gained level one certification, or better.
