Speaking at the Jet2holidays VIP conference in Belek, Antalya, on Tuesday (28 November), general manager trade Lloyd Cross revealed some of the key trends that have over the past year driven average selling prices up from £842pp to £942pp.
These include more four and five-star sales, which now comprise 60% of Jet2’s trade bookings, up from 57% last year. Longer stays are another focus; while seven nights remains typical, Cross said there had been a "big increase" in demand for eight to 13-night breaks.
Family bookings, meanwhile, now account for 43.2% of Jet2holidays sales through the trade, up 2% year-on-year from 41.2% last year.
