The in-house tour operator, which has just revealed a pre-tax profit of £122 million for the year to 30 September, currently takes up just 4% of easyJet airline seats.
Talking to analysts, easyJet group chief finance officer Kenton Jarvis said: “Four per cent of the airline drives 5% market share (of the tour operation). We need 10% to make £250 million.”
Jarvis added easyJet holidays’ profit margin before tax had jumped from 11.7% to 14.8% this year.
In the 2024 financial year, easyJet holidays expects to grow by more than 35%, taking its UK market share from 5% to 7%. The operator will also launch in France and Germany.
