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‘Now more than ever we need men to be visible, intentional allies with DEI under attack’

Intrepid Travel
James Chapple
7 March 2025

At a time when inclusion is more important than ever, an industry-led male allyship scheme is helping to bridge the gap in travel. Two of its main proponents tell TTG why they got involved, and how it is making a difference.

Alessandra LoTufo Alonso and Adolfo Penzato

Women in Travel CIC founded its male allyship programme in 2021, backed by 30 industry leaders from some of travel’s biggest brands.

Allyship is the active and intentional practice of supporting and advocating for members of marginalised groups.