Addressing TTG’s recent Fairer Travel Event, retail guru, broadcaster and co-chair of the Better Business Act campaign, Mary Portas OBE, set out why kindness – not ball-breaking – should be a part of the creative brief, and why aligning purpose with profit isn’t just business ethics, it’s smart strategy.
Retail legend Mary Portas’s six tips to make business more responsible – and more profitable
Sustainability
Katherine Masters
14 July 2025
What can the travel industry learn from one of retail’s most celebrated icons? And how clear is the path to finding a better balance between purpose and profit?
Portas shared wisdom from her many decades of retail experience (Credit: Dean Rossiter Photography)
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