‘We can be a real force for good’: how agents are inspiring others to sell responsible travel

In depth

Charlotte Cullinan

6 January 2025

Last year, our TTG Sustainable Travel Ambassadors learnt how to sell Smarter, Better, Fairer travel. Charlotte Cullinan hears how they’ve been inspiring their colleagues to follow in their footsteps.

An Intrepid fam trip to South Africa was the theme of Dot Mechan’s presentation to her Murray Travel colleagues

The class of 2024 TTG Sustainable Travel Ambassadors are truly living up to their new titles. Armed with knowledge around sustainable travel, they’re now empowering their colleagues with the knowledge needed to confidently sell responsible travel.

Throughout 2024 they gained invaluable expertise from our TTG Sustainable Travel Heroes – Iberostar Hotels & Resorts, the Greek National Tourism Organisation, AE Expeditions (part of Aurora Expeditions), Intrepid Travel and TTC Tour Brands. These industry leaders shared top advice in workshops and led immersive fams.

Here, our Ambassadors share the tips and strategies that have sparked positive change in their own agencies.

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