To celebrate the relaunch of the TTG Switzerland Selling Guide, travel agents are invited to take part in a special Test Yourself: Switzerland Selling Guide quiz, for the chance to take home an Easter-themed Lindt chocolate hamper worth more than £75.
The correct answers to the quiz questions can be found within the pages of the guide, including its partner pages.
Some of the guide's key updates for 2026 include its What’s On page – highlighting the country’s top festivals and events – along with a section on popular Switzerland travel itineraries.
Other areas cover essential travel information, the best time to go, responsible travel advice, and marketing tools, with useful links to trade websites, brochures and contacts.
The selling guide’s destination partner pages have also been refreshed, providing detailed Q&As with trade representatives for some of Switzerland’s most sought-after regions, including Valais, Ticino, Lucerne and Canton Vaud.
Other partner pages include Switzerland’s iconic rail journey, the Bernina Express, as well as information on Switzerland’s famed public transport systems, from marketing company Travel Switzerland.
Evelyn Teixeira, head of trade UK&Ireland at Switzerland Tourism said: "There has never been a better time to embrace Switzerland – to wander through timeless Alpine villages, glide effortlessly across dramatic mountain peaks on panoramic rail journeys with the Swiss Travel Pass and wake each morning to world-class views from stunning Alpine retreats.
"The Switzerland offerings from tour operators have never been stronger, with a wide range of competitively priced packages now available for agents. From luxury escapes to scenic rail adventures and tailor-made experiences, there are outstanding options ready to inspire your clients," she added.
To explore the TTG Switzerland Selling Guide and take part in our limited-time Test Yourself competition, agents can visit ttgmedia.com/switzerland-selling-guide. See more of our TTG Selling Guides at ttgmedia.com/selling-guides.
