Celebrity Cruises

Celebrity Cruises to move away from ex-UK 'taster' sailings with Apex return

The 2,910-passenger Celebrity Apex will return to the UK in 2026, but will operate a programme without any shorter cruises

What makes the cruise industry's bond with Alaska so strong?

After the world’s cruise lines once again came together in support of the Alaskan port city of Juneau following severe flooding, TTG’s Harry Kemble explores the enduring relationship between this unique destination and the cruise sector

Celebrity Cruises claims first with pre-registration for 2026 voyages

Celebrity Cruises claims an industry first initiative with the opening of a pre-register of interest for selected 2026 departures for agents and their clients

President's Cruises demystified: what's the hype all about?

With Celebrity Cruises heading to the fjords with a President’s Cruise for the first time, the line says it’s the ideal one-off voyage to promote to enthusiastic sailors

What does the expedition cruise sector have in store over the next two years?

From the Arctic to Antarctica, and every expedition destination in between, Harry Kemble identifies the opportunities for agents wanting to sell more adventurous cruises in 2024, 2025 and 2026 – as well as some of the potential barriers they need to be aware of

Dondra Ritzenthaler: 'When I started out in travel I never thought I would be a CEO'

Celebrity Cruises’ former senior vice-president of sales announced she was ’retiring’ last year before Azamara contacted her with an offer she couldn’t turn down

Celebrity Cruises raises the bar for The Retreat guests

Feedback from the trade and guests encouraged the line to enhance the onboard spaces in The Retreat

How three senior travel leaders learned to stop 'trying to have it all'

During an emotional and thought-provoking break-out session at the 2024 Advantage conference, Celebrity Cruises’ Claire Stirrup, Royal Caribbean’s Ben Bouldin and Meon Valley Travel’s James Beagrie shared their career ups and downs and how they found balance

Apex deployment 'elevates' Celebrity's ex-UK offering, says president

The 2,910-passenger Celebrity Apex ship will return to Southampton next summer

Limitless Travel partners with Celebrity to offer more cruises

The 2,910-passenger Celebrity Apex ship will operate the sailings which will be partly sold through the disabled-friendly travel specialist

The signs pointing towards another record Alaska season

With cruise lines reporting record-breaking sales for Alaska, make sure you’re equipped to sell this epic wilderness, beloved of adventurers.

Celebrity promises agents ‘clarity’ with new brand position campaign

The line has made efforts in recent months since the launch of Celebrity Ascent to reposition itself in the market

Celebrity adds new lounge, suites and restaurant space to ship

The revamped Celebrity Infinity will offer European departures from Greek port Piraeus until November

Celebrity Cruises selling tips from the line's travel agent champions

Last year Celebrity Cruises teamed up with TTG to appoint five Celebrity Cruises travel agent champions. They’ve since been onboard the line’s ships and are brimming with knowledge and tips to share – in these four videos we asked them to do just that.

Ex-Cook cruise lead and Celebrity sales manager to join Advantage

Zoe Edwards joins the Advantage Travel Partnership following a seven-year stint at Celebrity Cruises

The Big Question: Should the cruise sector shout about lower prices?

A sure-fire way to attract cruisers is to market lower prices – but what impact does this have further down the line?

Royal boss hails agents as he unveils cruise giant's ‘obsession’

Jason Liberty, Royal Caribbean Group’s president, said the company was leveraging its three brands to narrow the gap with land-based holidays

Celebrity hands Stirrup expanded role as part of efforts to grow EMEA footprint

The new EMEA sales team – under Claire Stirrup’s leadership – would help the line ’drive best practice, improve efficiencies and accelerate growth’, Celebrity said

‘We're really well positioned’: Royal group boss insists cruise giant can set itself apart

Jason Liberty said customers appreciated it when they could see clear differences between Royal, Celebrity Cruises and Silversea Cruises

Celebrity to target 100-plus trade marketers with new programme

The line said its Marketing Partner Programme would enable it to ‘work closer with trade partners than ever before’

Celebrity Cruises’ UK boss vows to hold pricing as wave sales soar

Giles Hawke told TTG that ‘early indications’ from wave season were ‘positive’ after finishing last year on a ‘massive high’

Celebrity Cruises to push premium message to trade in new programme

The line will launch a new marketing educational programme for trade marketers working at cruise-selling agencies later this month

With Celebrity Ascent, has Celebrity firmly placed itself in the premium market?

Celebrity Cruises president Laura Hodges Bethge believes the latest Edge-series ship can deliver the ’best premium vacation ever’

Celebrity to target new-to-cruise agents with 'accessible' wave campaign

New-to-cruise agents will receive a £25 bonus payment from Celebrity Cruises every time they make three bookings during the wave season