The premium ocean cruise line on Tuesday (28 January) confirmed it would start taking bookings this year for 10 new-build river ships, which will initially set sail in Europe from 2027.
Celebrity River Cruises will ‘rock the boat and shake up river’, agents say
News
Dave Monk
31 January 2025
Celebrity Cruises’ planned entry into the river market will attract a swathe of new customers to the brand and rock the boats of the sector’s established operators, agents have told TTG, although several have warned of the potential for Celebrity’s entrance to exacerbate existing over-capacity concerns.
Richard Thompson believes Celebrity Cruises has the chance to shake up the river market for the better
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