The Essex-based business has launched the division following the acquisition of fellow Hays Travel Independence Group (IG) member Online Travel Group and its key assets in May. It is now seeking a small number of agents with experience selling cruise and general packages.
“We believe we have identified an area in the market," said Adore’s managing director Ian Gilder. "Everyone says they do cruise, but we are true specialists – we’ve been selling it since 1998. We have special rates because our background is an online cruise retailer.”
