Brian Young, managing director for Europe, Middle East and Africa, told TTG how innovation is in the small group specialist’s “DNA” adding that the last financial year had been “our biggest-ever product development year”.
With more than 300 trips launched in the last 12 months, G Adventures now operates more than 1,000 tours.
It has introduced Moldova, Pakistan and Panama and two new “styles” – or products – brought back “old favourites” such as Sri Lanka, Philippines and West Africa and launched nine new trips to Canada.
Young said: “This is G Adventures, we never settle. We will continue to innovate. It’s in our DNA to be this way.
