A new two-year agreement, led by the Spanish Tourist Office (STO) in London, brings together Abta, the Spanish government and four pilot destinations – Benidorm, Calvia, Lloret de Mar and Seville – to trial new approaches to tourism growth using data, technology and "industry collaboration".
Manuel Butler, who is coming to the end of his tenure as the STO's UK Director, said the UK and Spain had a shared responsibility to help define the future of tourism to Spain after the two countries helped shape modern tourism in the 1950s.
