After three months of upheaval and a further three months of skirmishing amid a shaky ceasefire, specialist operators are reporting a "marked rebound" in booking patterns and conversion rates, with forward sales for 2027 proving particularly robust.
Aito Executive Director Martyn Sumners said there was "no question" the conflict and resulting uncertainty had affected consumer confidence earlier in the year, but claimed the recovery was now gathering pace. "The strength of advance bookings is particularly encouraging," Sumners said.