Charteris, who is returning to the UK after a near three-year Regional Sales Manager posting with Discover Qatar, will take up her new role on 1 September.
She brings more then 30 years of travel industry experience to her new position, including nearly a decade with Aito member Premier Holidays.
At Premier, she was responsible for developing relationships with agents, managing key commercial partnerships, and supporting sales and marketing activity.
Prior to her spell with Premier, she held roles with Global Travel Group, Villa Plus and Royal Caribbean International, and also worked as a Travel Counsellor for four years.
In her new role with Aito, where she succeeds Emma Taylor, Charteris will split her time between supporting and strengthening engagement with Aito's existing membership, and also identifying opportunities to grow that membership.
'Deep trade knowledge'
Martyn Sumners, Aito's Executive Director, said: "Carly brings extensive experience in B2B travel, with a strong track record of building relationships, developing partnerships and supporting business growth. Her international experience, alongside her deep knowledge of the UK travel trade, gives her a valuable understanding of the businesses and relationships that make up our sector.
"Carly will bring a commercial, relationship-led approach to membership, helping us to strengthen the support we provide to existing members while demonstrating the value of Aito to businesses considering joining the association. We’re looking forward to seeing her bring her experience and fresh perspective to the role.”
Charteris added: "Building strong relationships has been at the heart of my career, so the opportunity to bring that experience to Aito and work closely with its membership is particularly exciting.
"I’ve seen first-hand the value that trusted specialist travel companies bring to destinations and travellers alike, so I’m proud to be part of an association championing quality, expertise and responsible travel. I’m looking forward to getting to know our members, listening to their priorities, and helping to demonstrate the value of being part of the Aito community.”