Moore, who left Attraction World late last year after two years serving as commercial account manager, will focus on nurturing relationships with operators and specialist partners, with responsibility for driving collaboration and identifying long-term growth opportunities.

Her return forms part of a broader investment in the company's retail division, with Attraction World positioning the expanded team as central to its trade strategy.

Kelly Hayre, retail director at Attraction World, said: "We’re absolutely delighted to welcome Carly-Ann back to the team. She’s the perfect fit for this newly created role, bringing passion for the brand and knowledge of the business combined with a wealth of experience and strong relationships across the trade.

"The appointment is a clear demonstration of our commitment to investing in our retail team. Carly-Ann's return marks an exciting step forward in the evolution of our trade strategy and reinforces our position as a trusted, proactive and supportive partner in the industry."

Moore joins Hayre in the retail team alongside national retail engagement manager Nicky Yates and commercial account manager Janna Thomson, who joined the company earlier this year following a 20-year stint at Celebrity Cruises.