While searches for land-based holidays have massively dropped in the first quarter of 2026, cruise searches have risen year on year. Adido chief executive Andy Headington explains why
(Credit: Adido)
At a time when parts of the travel sector are facing increasing challenges, cruise is once again ahead of the pack.
Recent data released by Clia shows 2.54 million passengers from the UK and Ireland took an ocean cruise in 2025, surpassing the previous record set just a year earlier. It’s a clear signal that demand remains not only resilient but firmly on an upward trajectory.
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