Sandy Murray of Sandy's Travel Escapes founded the Yorkshire Travel Trade Ball in 1998, and went on to raise hundreds of thousands of pounds for charity through the event over the years.
She was taken ill shortly before last year's event and although she recovered sufficiently to attend, her health deteriorated over the coming year before her passing on Saturday (20 September), which has prompted tributes from across the industry.
Idle Travel director Tony Mann, who knew Sandy for "quite some time", told TTG: "Sandy was always really kind to me. She looked after people. She took me under her wing."