Hays Travel has recruited a "visionary" AI guru to its board to sharpen its use of data, technology and AI in its operations.
Dr Mohsen Ghasempour, who is chief AI officer at B&Q and Screwfix parent Kingfisher Group, will join Hays as a non-executive director next month.
In his current role, Ghasempour leads on how Kingfisher uses AI and machine learning to drive its brands' customer experience functions.
Ghasempour has a background in academia, as well as public speaking, addressing London's AI Summit in June on AI: The Secret Weapon in your Customer Recipe.
