The UK is now the line’s second-largest global market, with revenue for up 17% year-on-year.
The company has experienced a 34% rise in average selling values as well as a 154% jump in Caribbean bookings among UK passengers.
Moving into 2026, Virgin Voyages said it continues to “mature its global distribution strategy”. The company is strengthening in the UK as well as accelerating its expansion across Europe, Australia and New Zealand, markets it says now form “the backbone of the cruise line’s growing international footprint”, describing this as “proof that Virgin’s design-led experience resonates far beyond North America”.
