New holiday packages went on sale on Monday morning (15 December) on a direct-sell basis via the James Villas website, with a trade rollout to follow "from early 2026".
Jennifer Day, Awaze's chief growth officer, said: "The launch of the new James Villas proposition marks a momentous milestone for Awaze and we're hugely excited to be able to finally reveal the new look and offering.
"Following the initial launch, our focus will be to bring onboard our valued trade partners from early 2026, who will be an essential component of our distribution strategy. We'd encourage any travel agents keen to collaborate on this exciting chapter to get in touch."
