Powell, who has more than 20 years' travel industry experience at companies including Loveholidays, Broadway Travel Group and Monster Travel, will report into Gary Bates, ITC's national trade partnership manager. She will promote ITC brands including Inspiring Travel, Regent Holidays, Rainbow Tours and Spectate.
Powell joins Suzanne Warren, who recently joined ITC to cover the south of the country. The northern region was previously held by Vicky McGlynn, who has joined Constantinou Bros Hotels.
Bates said: "This will be Haley’s first role 'on the road’, so to speak, so we are very excited that she can bring her experience, ideas and expertise as a travel agent to her new position here at ITC.
"As always, we’re hyper-focused on our trade partnerships and we look forward to continuing to build strong relationships with our key accounts, as well as nurturing new business through our variety of showcases and special events.”
Powell added: "My background combines strong sales expertise with hands-on business management, and I love driving new relationships within our wonderful travel industry."
