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Travel Counsellors' boss urges agents to embrace new AI tool: 'it will amplify your humanness'

Agents
Emma Dooney
10 November 2025

Travel Counsellors’ boss Steve Byrne has told its agents its new AI tool will help them become more productive and to deliver more personalised client experiences.

steve byrne

Travel Counsellors' chief executive officer Steve Byrne says the company is considering expanding into more countries 

Developed in-house over 18 months, TC Co-Pilot integrates with Travel Counsellors’ proprietary platform, Phenix.

Following a successful trial with more than 120 Travel Counsellors, the tool is now being rolled out to Travel Counsellors' global network of more than 2,200 business owners.

Changes made during the trial were guided by direct user feedback, ensuring the platform evolves in line with business needs, said Byrne.