Speaking at the Airlines 2025 conference on Monday (10 November), chief executive Sean Doyle ran through BA's £7 billion investment plans, but said there would be no change from the current buy onboard policy.
“We had free food for many years," he said. "I think our model today works. Someone said to me a bad free food option is a lot worse than a good paid-for option.”
Doyle admitted that after the pandemic, “it was very obvious a whole host of things needed to be transformed” at BA. This included technology, with a new “gamechanging” BA app due next year, lounge revamps and BA's premium cabins.
