Weetman, who was Kuoni's Head of Trade Partnerships, has taken on expanded responsibilities as Head of Retail, PTMs and Trade alongside side her existing responsibilities for travel trade partnerships.
The PTM, which launches with an initial team of nine, follows a year-long pilot programme; Kuoni has said it will extend its ability to offer customers "a highly personalised and bespoke service".
The Kuoni website says "a Personal Travel Manager is a bit like having a travel-savvy friend". They can sell third-party product as well as Kuoni holidays.