Reporting to sales director Debbie Sowden, the operator said Edwards would deliver a "major" new trade programme featuring more fam trips, including additional "wilderness" and "immersive" fams, new trade marketing tools and assets, and additional virtual and in-person agent training.
The new year will also see Not in the Guidebooks expand its offering across several "core destinations" such as Sri Lanka, Morocco, Costa Rica and Lapland.
Edwards, who started her travel career aged 16 as a Tui modern apprentice, joins Not in the Guidebooks from her role as sales manager at Scenic and Emerald Cruises UK.
