Seat Unique, which provides access to official premium tickets and hospitality packages across sport, music and culture, said the partnership with TTG Media reflected growing demand for experience-led travel, with travel agents now able to access premium tickets and packages for clients through API integration.
Co-founder Robin Sherry told TTG the time was now right for the business to sell through the trade after securing more than £125 million pounds worth of packages on its site, adding he believed travel agents were an increasingly important distribution channel.
