The Cheshire-based independent lifted the lid on its Perfect Getaways Travel Partners venture last week, bringing in former Not Just Travel Senior Business Developmenet Manager Natalie Singleton to head it up.

Singleton brings almost 30 years' travel industry experience spanning retail, tour operating, call centres and homeworking. The launch has been backed by £10,000 marketing investment from Jet2holidays through its Scale Up Your Street initiative.

The division's first recruits, Amy and Dan Jillings, had no previous travel industry experience but generated more than £20,000 in sales during their first week. A second partner, Mica Jones, is joining the division this week after more than 20 years in travel.

The offering includes commission payments from the month after a booking is made, rather than when the customer travels, while partners can retain up to 80% of commission. Partners operate as self-employed businesses but have access to Perfect Getaways' training, marketing and supplier relationships, alongside the agency's Abta and Atol protection.

Perfect Getaways

The agency is now holding recruitment events under the banner Perfect Fit Days. The first will take place at Liverpool airport on 17 September, followed by an event at Gatwick airport on 20 October.

"To see Amy and Dan land amazing sales straight out of the gate tells you everything about the calibre of people joining us – and the appetite out there is incredible," Singleton said. "My inbox hasn't stopped since we announced Travel Partners last week. This is exactly the start we hoped for."

The launch follows a period of expansion for Perfect Getaways, which now operates nine branches across Cheshire, Merseyside and the Isle of Man.

In July, the agency appointed Kuoni's James Monaghan as regional sales manager. Monaghan joined after 13 years at Kuoni and has 29 years' industry experience. The business has previously said it aims to grow its retail estate to around 19 shops by 2028.