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Plan Your World boss says finding the right agents is like 'looking for needles in haystacks'

Interview
Harry Kemble
18 August 2026

An agency boss who operates a flexible agent-led model allowing sales consultants to work anywhere, including from its Herne Bay shop, has told TTG identifying new agents to join her business has been like "looking for needles in haystacks".

Plan Your World's Lorraine Saunders
Plan Your World

Plan Your World founder Lorraine Saunders is focused on attracting experienced sales agents

Plan Your World founder Lorraine Saunders recently launched a recruitment drive – called Create Your Own Work Style – to find between six and 10 experienced travel experts to join the agency's "small, carefully selected team".

However, despite knowing who she wants to target, Saunders admits she has been hampered by the fact her business is not even a year old.

Saunders launched Plan Your World in October 2025. She has more than 25 years' experience in the travel industry, including eight years with Kuoni, where she held several management positions before progressing to Head of Sales. She has also held roles with Virgin Holidays and Travelbag.