Billing, who is currently Director of Trade and Partnerships, will assume responsibility for a new loyalty brief, overseeing the development and launch of Riviera's new loyalty initiative.
Riviera is currently developing its own dedicated loyalty platform, which will feature dedicated strands for both travel agents and also direct customers.
It said Billing's new role reflected both the growth in Riviera's business through the trade, and "the increasing importance of loyalty as a key pillar in the brand's future strategy".
