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Sam Smith Travel makes waves with 'most ambitious' supplier showcase event to date

Agents
Dea Jusufi
30 April 2026

Sam Smith Travel has credited its biggest and "most ambitious" event to date for a substantial sales boost after welcoming hundreds of clients to the supplier showcase at Hensol Castle, near Cardiff.

Sam Smith Travel team at event in Hensol Castle, Wales
(Credit: Sam Smith Travel)

Multiple bookings were taken on the day with more 'still in the pipeline' (Credit: Sam Smith Travel)

The agency, which has branches in nearby Cowbridge and Pontyclun, and another on the coast in Mumbles near Swansea, welcomed almost 400 guests to the event on 19 April comprising new and repeat clients.

There, they were able to meet and mingle with 20 touring and cruise suppliers, and such was the "great success" of the inaugural event, Sam Smith Travel has already rebooked the venue for next year.

Sales and commercial manager Suzanne Cumpston told TTG the event delivered a direct and immediate commercial boost for the agency, with multiple bookings taken on the day and more "in the pipeline".