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Slump in consumer confidence sees agents miss sales targets despite demand for 'hassle-free travel' to 'safer destinations'

Agents
Harry Kemble
31 March 2026

Consumer confidence is flagging, agents tell TTG, as the war in the Middle East enters a fifth week, which is leading to businesses missing their sales targets.

Caribbean demand grows
(Credit: iStock / coscaron)

(Credit: iStock / coscaron)

The Advantage Travel Partnership said consumers were starting to think “more carefully” about discretionary spending with cost-of-living pressures rising on almost a daily basis. “The challenge is not necessarily a lack of desire to travel but greater caution around committing," said a spokesperson.

Deben Travel owner Lee Hunt confirmed “things are quieter”. “Business is down," he said. "We’re getting a lot of people saying they’re going to wait and see.”