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From 'Race Across Tenerife' to an Apprentice-style scavenger hunt – is this travel's most epic agency conference?

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Jennifer Morris
1 April 2026

From circumnavigating Tenerife on a €30 budget to recreating some of the most iconic tasks from a hit TV show, has this agency hit on the formula for the best annual conference in travel? TTG's Jennifer Morris finds out more.

Holiday Lounge 2025 Conference
Credit: Holiday Lounge

Holiday Lounge hosts epic TV-themed team building activities at its annual conferences (Photo credit: Holiday Lounge)

Not every agency boss would pose as Alan Sugar to “fire” his colleagues, fly a band out to a conference hotel or put aside budget for an extensive recce of Tenerife to plan for a Race Across the World-style bonding effort.

But Holiday Lounge boss Paul Moss believes the exciting team-building exercises the Leicestershire agency chain hosts for its 24 staff at its annual conference inspire camaraderie and loyalty, while serving as a thank-you for all their hard work.

Unsurprisingly, this year’s Holiday Lounge conference promises to be bigger and better than ever, but Moss's lips are sealed.