On the Beach claims to have become the first online travel agency to launch an integration with ChatGPT – days after warning its investment in technology will further automate and streamline its processes, which "may put some roles at risk".
(Credit: On the Beach)
The OTA's customers will now be able to search live holiday deals from within ChatGPT by describing what they're looking for in their own words, such as asking for family-friendly hotels with a water park or short-haul city breaks within 30 minutes of the airport.
Searches will return tailed package holiday deals from On the Beach within ChatGPT, as well as a direct link to book, which the OTA claims makes it "the first UK online travel agent to integrate with ChatGPT apps".
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