Whenever extreme summer weather events hit the headlines, from the now inevitable annual Mediterranean wildfires to the seemingly never-ending UK heatwaves, it typically sparks a flurry of debate and panic throughout our industry.
While the scenes are undoubtedly devastating, these eye-catching headlines often exacerbate consumer anxiety purely for sales or clicks. As travel advisors, our role is to cut through the noise, focus on the facts, and manage reality for clients – whether they’re hesitant to hit the big red “book” button or they're worrying about an upcoming trip.
