The Junior Hotel Inspector programme was launched in July 2024 and was a hit with agents, allowing them to take their children on fam trips to participating hotels – giving agents a unique insight into a property's suitability for specific clients while also alleviating summer childcare issues.
During the trips, youngsters acting as mini hotel inspectors were given free rein to try out the pools, the children's menus, kids' clubs and other family-friendly amenities, and then give their feedback.