Following research among readers and advertisers, we are stepping back from regular print publishing – the November edition of TTG magazine will be the last in its current form.
The final regular print edition of TTG Luxury will be published in December.
But there is no let-up in TTG’s focus on award-winning editorial for travel agents. Editor-in-chief Sophie Griffiths will lead a reshaped content team alongside managing editor James Chapple, senior editor Katherine Masters and another seven journalists across news, insight and partner content, delivering business critical updates for travel agents every day of the week.
From 2026, all TTG content will be delivered via the all-new ttgmedia.com introduced last month, following a 12-month research and development programme and deploying the audience insight we’ve been building for more than a decade.
Unmatched data
The TTG audience now stands at almost 62,000 profiled users across all sectors and geographic regions, though our core focus is on our database of 19,000+ travel agents in the UK and Ireland.
We believe we have now amassed the richest data in the market, which both informs our content strategy and supports our commercial partners in achieving their growth ambitions in ways that no other media can match.
The decision to move away from print magazines reflects a significant shift in the media channels travel agents use for industry news and updates, with our research showing email newsletters and social media to have surged in prevalence in the past five years.
The way in which readers are accessing content from TTG is changing
Face-to-face contact with suppliers at networking events and training events have also become increasingly important for agents since 2019.
You’ll see us enhancing our own events programme even further as a result, with highlights including the recent Travel Industry Awards, where we outlined these changes, the TTG Top 50 Travel Agencies programme, the upcoming Day of Luxury including the first Top 20 Luxury Travel Agencies awards, and another significant launch for luxury travel advisors on the way.
Printed trade magazines, meanwhile, represent the only media channel agents are using less than they did five years ago. In fact, print magazines have dropped from being the most widely accessed channel to the least in that time.
Publishing Company of the Year
The announcements represent another bold step for TTG Media – the PPA’s current Independent Publishing Company of the Year and the first trade publisher to become a B Corp Certified business.
No longer printing and distributing magazines will also cut TTG Media’s annual carbon footprint by around a third, which is critical on our journey to halving our footprint by 2030.
And TTG magazine is certainly going out at the top as the current holder of Trade Publication of the Year at both the Travel Media Awards and TravMedia Awards, 72 years since the first print edition of the Travel Trade Gazette was launched in March 1953. The full online archive remains available on ttgmedia.com to members of TTG+.
'Stronger than ever'
Daniel Pearce, CEO and owner of TTG Media, said: “TTG Media and the Travel Trade Gazette have always been pioneers – ever since the introduction of the first print publication of its kind in the world in the 1950s.
“We’ve been widely recognised for innovating across different events and content formats over the past decade, winning countless awards across both travel industry media and the wider media. But we’ve spoken at length to our audience and to our partners – and it’s clear that, in 2026, print magazines will no longer be the most impactful and valuable vehicle through which we can inform and connect the industry.
“The TTG brand, our Smarter Better Fairer mission and our commitments to the industry are stronger than ever. And as a data-led, outcome-driven business, we believe we can now deliver that best through our websites, social media, our unique insight and advisory work, through events – and through further innovations that you will see from us in the months and years ahead.”
Ted talks
The visionary founding editor of TTG, Ted Kirkham, was the first to recognise how the brand had become so much more than a printed publication on the occasion of its 25th birthday in 1978.
Writing in an anniversary supplement, he described what the brand had come to represent. “TTG is more than print and paper,” wrote Kirkham. “It is a living thing, reflecting the character and philosophy of the people who create it – and the needs and attitudes of the people who read it.”
The TTG Media team remain incredibly proud of the TTG and TTG Luxury magazines. Driven by the latest changes in media consumption, this new evolution of TTG Media means the brand is well placed to support the industry even more effectively over the next 72 years and beyond.
